Contributor Bulletin

Over the past 12 months, Google and other search engines have started using microformats to enhance their search results for users. Microformats offer your site the chance to get more visits and response by increasing your clickthrough from search engine results pages (SERPs).Richard Baxter, Director of SEOgadget, looks at what exactly microformats are and how you can use them to improve the way your website is displayed on search engines.